Based as it was on the principle of “benefit for all three parties” (business, consumer and community), Japanese enterprise had a well-established business model that ensured a level of business continuity rarely matched elsewhere. In the mature society of our times, that kind of durable, “evolved” business based on a holistic outlook is much sought after. We believe the most important thing for the evolution of a business is a shared understanding of the desired brand ideal, and reconfirmation of its unique values.
AKIND provides three services (branding, service design and project management) that will evolve clients’ businesses. Through each project, we objectively clarify the issues facing our clients, and their businesses’ core values. We propose concrete strategies to communicate brand values to customers and, with a team encompassing each business division and external experts, we implement the business evolution.
- SERVICE DESIGN
- PROJECT MANAGEMENT
PRODUCT & STOREProduct planning
BRANDING “Value optimization process”
AKIND values the opinions of everyone associated with the brand. We create a picture of the desired ideal brand going forward, and share the plan through workshops with client teams. We work out concrete strategies to solve issues, and offer a brand strategy for the medium and long term. The branding process not only contributes to sales growth, but becomes an organizational engine for business evolution.
SERVICE DESIGN “Creating the value delivery scheme”
AKIND places importance on customer-focused unique brand values that offer a real sense of life’s richness. Based on analysis of market and lifestyle changes, we design the flow of customer experience touch points (product, store, website, etc.), and develop a scheme for communicating those unique brand values. Conveying values goes beyond a fleeting sales promotion, and contributes to cultivation of brand supporters, and a brand community, over the medium to long term.
PROJECT MANAGEMENT “Creating a value realization team”
AKIND builds a team of domestic and overseas specialists and creators to realize brand strategy for each project. We act as a brand management function where that might not exist in the organization, and carry out creative direction and management of every step covering products, stores, operations and communications.
Website DevelopmentWebsite design, coding, contents development, etc.
Brand IdentityNaming, logo design, logo regulation book, etc.
Service DevelopmentService design, POP design, VMD support, etc.
Store DevelopmentStore concept, zoning, store design, original fixer design, etc.
Brochure DevelopmentEditorial, copy writing, editorial design, etc.
Brand GuidelineBrand workshop, brand guideline book, brand management advisory, etc.
Brand StrategyMission statement, branding program, brand portfolio, etc.
Promotion DevelopmentKey visual, global promotion, event promotion, etc.
Product DevelopmentMD concept, product concept, packaging design, etc.