Japanese confectionery brand for Muslim market

September, 2014 from From Osaka

MUSO | 100% Pure Japan Made

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MUSO Inc. is one of a oldest organic food trading companies in Japan. An employee, who used to work for the embassy of Egypt, had an idea: “Let's make Japanese confectionery fulfills Muslim’s demand and food regulation”. His enthusiasm boosted his company to launch the first halal souvenir brand in Japan. To represent company’s brand image for the global market, AKIND used its company name “MUSO” for the brand. We designed logo identity and packaging for the first product “100% Japan made Cathtella cake”. To make new brand as a souvenir standard, we revised a Japanese traditional motif “manekineko (a welcoming cat)” which will bring a memory of Japanese culture to people. Now it is available at the international airport all over Japan.

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Client
MUSO Inc.
Capability
  • Brand Identity
  • Service Development
  • Brand Strategy
  • Product Development