Restaurant to be love by locals

September, 2014 from From Sendai

ADAN

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Based on Sendai, “Ohara Inshoku Group” has run their business for over 40 years. Mr. Itabashi, the owner Washo-ku restaurants, has been keen on training young local generation. Here comes the new store Adan, which brings full of his business philosophy and his aesthetic art pieces by local artists. By collaboration with the owner, we developed a new “izakaya” restaurant (Japanese style pub) to inspire the next generation of his staff. After the earthquake in Tohoku, domestic chain restaurants had started dominating Sendai restaurant market, now it is the time for Adan to be differentiated from them and to be loved by locals.

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Client
Ohara Inshoku Group
Capability
  • Brand Identity
  • Store Development
  • Brand Strategy